10 Best Adidas Tennis Shoes
Updated on: September 2023
Best Adidas Tennis Shoes in 2023
adidas Men's CourtJam Bounce Tennis Shoe, White/Black/Light Grey Heather, 10.5 M US
adidas Men's Adizero Ubersonic 3, light granite/white/shock red, 10 M US
- Weight: 13 ounces (size 9)
- Textile upper woven with Dyneema yarn for strong, durable support; Lightweight interlocking fiber system for precise lockdown, flexibility and durability
- All-court outsole; Adiwear 6 outsole offers the ultimate in high-wear durability; Sprintframe construction provides stability and speed through geometrical research to create a lightweight and supportive chassis
- Full-length polyurethane midsole provides responsive and resilient cushioning
- Molded sockliner for enhanced comfort and fit
adidas Men's Adizero Club Football Shoe, tech Ink/Legend Ink/Active Orange, 9 M US
- Lightweight, breathable shoes for the tennis court
- Regular fit; Lace closure; Mesh upper for breathability
- Sprintframe construction provides stability and speed through geometrical research to create a lightweight and supportive running chassis
- Adituff for best abrasion resistance in the toe area; Adiprene+ in the forefoot maintains propulsion and efficiency
- Climacool provides 360-degree cooling for the entire foot; Adiwear outsole offers the ultimate in high-wear durability
adidas Performance Women's Cloudfoam Pure Running Shoe, White/White/Black, 8 M US
- Women's specific fit
- Cloudfoam memory sockliner and textile lining
- Easy, everyday runners
- Hugs the foot. Lace closure
adidas SoleCourt Boost Core Black/Hi-Res Yellow/Shock Red 10.5
adidas Women's Grand Court Tennis Shoe, White/Black/White, 9 M US
- Tennis-inspired shoes with pillow-soft cushioning for everyday wear
- Regular fit; Lace closure
- Synthetic leather upper for durability
- Cloudfoam sockliner for comfort and lightweight cushioning
adidas Originals Women's Swift Run Sneaker, ice Pink/White/Black, 6 M US
- Snug fit; Knit upper
- Sock-like construction hugs the foot
- Stretch mesh lining for breathability; Enjoy the comfort and performance of OrthoLite sockliner
- EVA midsole for lightweight cushioning
- Rubber outsole provides secure traction
adidas Men's Gamecourt Tennis Shoe, White/Matte Silver/Black, 10.5 M US
- Breathable tennis shoes with a Cloudfoam midsole for extra comfort
- Regular fit; Lace closure
- Breathable mesh upper with TPU reinforcements for support
- Adituff for best abrasion resistance in the toe area; Adiwear outsole offers the ultimate in high-wear durability
- Cloudfoam midsole for step-in comfort and superior cushioning
adidas Men's Kaptur Sneaker, Black Grey, 10.5 M US
adidas Men's Barricade 2018 Tennis Shoe, Black/Black/Flash Red, 10 M US
- Seamless Forgedmesh upper designed with areas of support and stretch to help ensure a custom fit that adapts to every move
- Soft and stretchable tongue for comfort fit; Bootee construction for snug fit; Adiprene+ in the forefoot maintains propulsion and efficiency
- Abrasion-resistant Adituff wraps around the toe and medial forefoot to help protect against foot drag that occurs during serves, volleys and extreme lateral movements
- Geofit construction for anatomical fit and comfort; Ghillie at top of lacing delivers a locked-down fit
- Barricade chassis for support and stability in midfoot and extra freedom and flexibility in forefoot; Adiprene under the heel for superior cushioning at impact; Adiwear 6 outsole offers the ultimate in high-wear durability
Branding of Adidas
Adidas is a German sports apparel manufacturer, part of the Adidas-Salomon Corporation. Adidas had a heritage for using athletes to represent their brand by sponsoring some sport teams.
Adidas also used this approach to position themselves as a brand for people who want success and they used great athletes, shown wearing Adidas products. They try to convince average people that they will be successful if they wear the right clothes. For example, Adidas formed relationship with some of the world's best players such as FIFA World Player of the Year Zinédine Zidane, David Beckham, Raúl, Michael Ballack, Kaká and Rui Costa. Besides, for Adidas, the UEFA EURO 2004™ also proves to be a commercial success since five out of the six most recent European champions were wearing the Adidas Three Stripes. Using athletic to promote the brand seems to be an effective ways to acknowledge the public and increase its popularity. This promotional approach is really successful at the European market.
If a company does an excellent job of positioning, then it can work out the rest of its marketing planning and differentiation from its positioning strategy. Adidas had successfully designing the company's offering and image to occupy a distinctive place in the mind of the target market. Adidas heritage is to locate the brand in the minds of consumers to maximize the potential benefit to the company by using athletic. A good brand positioning helps guide marketing strategy by clarifying the brand's essence, what goals it helps the consumer achieve, and how it does so in a unique way. The result of positioning is the successful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product.
Adidas has successfully gain market share at USA with its heritage promotional strategy by positioning themselves in the mind of the customer. Customer will think that, if they wear the same brand or shoes like David Beckham, Kobe Bryant or Yankees, they will perform well as those athletic does. Moreover, Adidas also have their own tagline like what Nike does. Nike's tagline - "Just Do It!" is a significant success and Adidas also wish to achieve such success by having their own tagline, "Nothing Is Impossible". Adidas tagline had also gain clear success as it had influence the market like Nike. Both of this strong branding had created a positive prejudice in the mind of the customer and had gain clear success by doing so.
As a conclusion, Adidas had successfully gain back market share by its heritage of building their brand name through effective sponsorship and promotional strategy. Besides, its tagline of "Nothing Is Impossible" also gain potential success like Nike does and it had created a positive prejudice inside the mind of the customer as customer felt great when using their products.
