Best Tennis Instruction Books in 2022
Play Better Tennis in Two Hours
Absolute Tennis: The Best And Next Way To Play The Game
Developing High Performance Tennis Players: A guide for coaches, players, parents and anyone who wants to know what it takes to be the best
Master Your Tennis Game: 50 Mental Strategies and Tactics
Tennis For Dummies
Coaching and Learning Tennis Basics
Tennis For The Rest Of Us: A Practical Guide For The New, Nearly New, Newly Frustrated Or Nearly Discouraged Tennis Player
Complete Conditioning for Tennis (Complete Conditioning for Sports)
Tennis Strategy: How To Beat Any Style Player - Quick-Fix Book
Tennis Fitness for the Love of it: A Mindful Approach to Fitness for Injury-free Tennis
Serena Williams' Butt Stars in 'Unauthorized' Tennis Video Game Ad
Leaked 2K Sports ad uses sex appeal to promote 'Top Spin 4' with predictable results.
I know from the use of the word "sexiest" that "Top Spin 4" was aiming for "sex sells," but all I can think after watching the ad was how many beer cans Serena could crush with her butt. (My thoughts do wander when I am forced to watch really bad programming.)
While it is not exactly the sexiest ad created, and chances are "Top Spin 4" may never be blamed for influencing a high school shooting unless you're John McEnroe, this really does not help in boosting the video game industry's rep beyond pandering to people who will enjoy anything with aesthetically pleasing and bouncing erogenous zones. I mean, this is a sports game; leave the jiggle physics and explosions to the immature games.
But just as quickly as the video popped up, it gained some backlash, and 2K Sports finally decided to distance itself from the ad with a boilerplate dismissal:
"As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues," 2K Sports told Joystiq. "This video is not part of the title's final marketing campaign, and its distribution was unauthorized." The cynic in me theorizes that this is an attempt at a viral campaign that may be backfiring. They release the video and quickly try to denounce it as soon as reaction turns ugly. The ad gains buzz, people watch, and 2K Sports can wash its hands of the affair whether it is successful or not. I've seen the same thing happen when politicians run smear campaigns against their opponents. It's quite a classic passive-aggressive strategy.
Another thought is that perhaps they really did not approve of the ad's release after realizing it was a bad idea. But that's even worse. It means that at some point 2K Sports and the ad agency thought watching a sweaty Serena Williams hawking a motion control waggling game while trying to be sexy was a good idea at some point. Who's running the marketing department?
In any case, judge for yourself by watching the video here or here before 2K Sports really cracks down and decides to take the video down.